A new analysis from Cyrus Shepard argues that AI citations are not replacing traditional SEO signals as much as extending them. In a new AI Citation Ranking Factors analysis, Shepard reviewed 55 experiments, patents, studies and case studies covering AI citation behavior across systems including ChatGPT, Gemini and Perplexity. The goal was to identify which […]
Category: SEO News
Google Is Bringing the Buy Button Back to Search, and This Time It Looks More Serious
Google appears to be taking another serious step toward native commerce inside Search. A new Buy button has been spotted directly in Google Search product listings, allowing users to begin checkout without leaving the search results page. The feature is powered by Google’s Universal Commerce Protocol, or UCP, a new standard designed for agentic commerce. […]
Google Drops FAQ Rich Results From Search
Google has ended support for FAQ rich results in Search, closing the final chapter on a feature that was once widely used by publishers, affiliates, ecommerce sites and SEO teams to take up more space in the results page. As of May 7, 2026, FAQ rich results are no longer appearing in Google Search. Google […]