SEO, PPC, social media and AI search news for digital marketers
The map pack now sits above organic results for most local searches, which quietly rewired where leads come from in the first place. People who work in local SEO day-to-day…
Direction requests and clicks are widely discussed behavioral signals in Google’s local ranking system, but Google’s Maps policies prohibit fake engagement and the platform uses machine learning to detect unnatural…
Sites with more than 32,000 referring domains are 3.5x more likely to be cited by ChatGPT than low-authority domains, according to SE Ranking’s study of 129,000 websites and 216,524 pages.…
A web designer claimed he analyzed 12,000 business websites with AI and generated personalized cold emails, producing an interested reply rate of 5% to 9%. The bigger shift is that…
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View AllA new academic preprint found that roughly 16% of sources cited by major AI search platforms showed signs of AI-generated content. Microsoft Copilot had the highest rate in the dataset…
Researchers found that AI shopping agents skipped sponsored products across every model they tested. Review volume also changed pricing power, with brands able to raise prices by 19% to 37%…
Neil Patel’s question about AI trust signals exposed how little the SEO industry still knows about AI search visibility. Data suggests branded web mentions may matter far more than backlinks…
Some companies are now creating content for two audiences: people and AI systems. Comparison pages, listicles and brand mentions are becoming part of the race to appear in chatbot recommendations.…
AI search is raising the bar for brand content. Generic pages are easier to summarize, but harder to cite. The brands most likely to appear in AI answers are giving…
Digital marketing news and analysis.