SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
By Arijit RoulGoogle has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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View AllGoogle Dropped Three Gemini Models at Once, and the One You Haven’t Heard About Is the Most Interesting
By Arijit RoulGemini 3.6 Flash cuts output token usage by 17% compared to 3.5 Flash while delivering measurable gains in coding, knowledge work, and agentic tasks. Gemini 3.5 Flash Cyber, built to…
ChatGPT Is Eating 92% of AI Referral Traffic, and Your Site Is Probably Sending It Nowhere
By Arijit RoulChatGPT generated 92.4% of all trackable referral sessions from standalone AI assistants in a study covering 6.77 million visits across 166 websites. ChatGPT sent 28.8% of its referrals to internal…
Most paid media managers try Reddit Ads once, get underwhelming results and never come back. I have watched this happen with several teams who were performing well on Meta and…
One marketer has rebuilt most of her SEO content workflow around Claude Fable 5, using it to coordinate research, briefs, drafting, QA and publishing. The setup still depends on live…
AI search rewards repeatable marketing loops more than isolated content campaigns, because engines pull from many different sources before generating answers. Brands that connect SEO, social, reviews, communities, video and…
Digital marketing news and analysis.