SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
By Arijit RoulGoogle has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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View AllGoogle Search Console Can Now Track Your Instagram, TikTok, X and YouTube Content in Search
By Payel DuttaGoogle Search Console now supports Instagram, TikTok, X and YouTube as platform properties, giving creators query-level data on social content that appears in Google Search. The feature is available even…
A comparison keyword strategy shared on X reportedly generated more than 3,400 clicks and 46,500 impressions in three months, with an average Google position of 6.8. Comparison searches often sit…
AI search is making weak SEO operations harder to hide. Sites now need reliable monitoring, clean structure and regular content updates, not just more articles. As AI Overviews and LLM-powered…
Most GEO advice focuses on AI outputs marketers cannot directly control. The more realistic work sits in two areas: making content retrievable and building stronger brand associations across trusted sources.…
Sarvesh Shrivastava argues that many SEO teams are getting weak AI output not because the model is limited, but because they start with thin context and no repeatable setup. His…
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