- Google is launching Ask Advisor, a cross-product AI agent designed to connect Google Ads, Google Analytics, Google Marketing Platform and Merchant Center into one marketing assistant.
- The tool can help advertisers launch campaigns, surface performance insights and recommend next steps without moving between multiple Google products.
Google is turning more of its advertising ecosystem into an AI-driven workflow.
In a new Google Ads & Commerce announcement, the company introduced Ask Advisor, a cross-product AI agent that connects marketing tools across Google Ads, Google Analytics, Google Marketing Platform and, soon, Merchant Center.
Google describes Ask Advisor as an AI-powered collaborator that can work across products, understand business goals and help marketers move from campaign idea to execution faster.
Ask Advisor connects Google’s marketing products
Google already has AI agents inside several marketing products, including Google Ads, Google Analytics and Google Marketing Platform. The company said a Merchant Center agent is also joining the lineup.
The new Ask Advisor experience is meant to bring those product-specific agents together in one place.
Instead of asking advertisers to move between Ads, Analytics and Merchant Center to understand performance or build campaigns, Ask Advisor is designed to orchestrate those systems through one continuous assistant.
From campaign idea to launch
One example Google gives is a marketer asking Ask Advisor to “find new customers for my hair care products.”
According to Google’s announcement, Ask Advisor can pull product details from Merchant Center and use them to help set up a new campaign in Google Ads, reducing the process from an idea to campaign launch to a few clicks.
That matters because campaign setup often requires information from multiple systems: product data, audience goals, budget decisions, creative assets and performance history. Ask Advisor appears to be Google’s attempt to make that workflow more conversational and less fragmented.
Performance insights across Ads and Analytics
Ask Advisor is not only meant for campaign creation.
Google says the tool can also surface insights using data from both Google Ads and Google Analytics. It can explain what worked, connect those results back to the advertiser’s original goals and recommend what to do next.
This is important because many advertisers already have plenty of data but struggle to turn it into decisions. Performance reports often live in separate products, and smaller teams may not have a specialist who can interpret every channel, conversion path or campaign change.
Google is positioning Ask Advisor as a way to make those insights more accessible, especially for marketers who are not data experts.
The update also connects to a broader measurement shift. Google Analytics recently added a dedicated AI Assistant channel, another sign that AI-driven discovery and marketing workflows are becoming separate reporting categories.
Part of a bigger AI advertising shift
Ask Advisor fits into the wider AI direction Google laid out around Google Marketing Live 2026.
In a related Google Marketing Live 2026 collection, Google highlighted several AI-driven advertising updates across Search, YouTube, creative production, measurement and commerce.
The broader direction is clear: Google wants advertisers to manage less of the manual work themselves and rely more on AI systems to create campaigns, interpret performance and recommend optimizations.
For advertisers, that may save time. It also means more campaign decisions will be shaped inside Google’s own AI layer.
Ask Advisor fits into the wider AI direction Google laid out around Google Marketing Live 2026. In our earlier coverage of Google Marketing Live 2026, we looked at how Google is putting AI, commerce and YouTube performance at the center of its ads roadmap.
Beta availability
Google said Ask Advisor is currently available in beta for English-language accounts, with additional features rolling out in the coming months.
The company also said Ask Advisor will roll out more broadly later this year.
Why this matters for advertisers
The biggest change is not just that Google is adding another AI assistant. It is that the assistant is cross-product.
Many advertisers already use AI inside individual tools, but Ask Advisor is designed to connect the workflow across campaign creation, product data, analytics and performance interpretation.
That could be especially useful for smaller teams that do not have separate specialists for Google Ads, Analytics, Merchant Center and measurement. It may also help ecommerce advertisers move faster because product data and campaign setup can be connected more directly.
But there is a tradeoff. The more advertisers rely on AI-generated recommendations inside Google’s ecosystem, the more important it becomes to understand what the system is optimizing for and where human review is still needed.
The Query Post view
Ask Advisor is another sign that Google Ads is moving from campaign management toward AI orchestration.
The old workflow was fragmented: build the campaign in Google Ads, check product data in Merchant Center, analyze performance in Analytics and then decide what to change. Ask Advisor points to a future where Google’s AI layer sits across that entire process.
That could make campaign work faster, especially for smaller advertisers. But it also changes the role of the marketer.
The marketer’s job becomes less about clicking through every platform and more about giving the AI system the right goal, checking its assumptions and deciding whether its recommendations actually fit the business.
That is useful, but it should not be treated as autopilot. Advertisers still need to watch budgets, margins, attribution quality, product feed accuracy and whether AI recommendations are aligned with profit rather than just platform performance metrics.
Ask Advisor may save time. The real advantage will go to marketers who use it as a workflow assistant, not as a substitute for judgment.
