AI search is making weak SEO operations harder to hide. Sites now need reliable monitoring, clean structure and regular content updates, not just more articles. As AI Overviews and LLM-powered…
Most GEO advice focuses on AI outputs marketers cannot directly control. The more realistic work sits in two areas: making content retrievable and building stronger brand associations across trusted sources.…
Sarvesh Shrivastava argues that many SEO teams are getting weak AI output not because the model is limited, but because they start with thin context and no repeatable setup. His…
Brodie Clark says Microsoft Merchant Center product feeds are no longer just a secondary channel for Bing Shopping traffic. They may become part of the structured product data that AI…
Meta has quietly launched Pocket, an experimental app where users create and share AI-generated “gizmos,” small interactive experiences built from text prompts. The fresher signal is not the app launch…
Google’s “Not indexed” reports are no longer just technical cleanup lists. For many sites, they now expose pages that are live, crawlable and still not strong enough to earn a…
Google is rolling out a Gemini connection for Google Business Profile, allowing eligible owners to ask questions about reviews, search keywords, performance data and profile updates from inside Gemini. The…
Pew Research Center found that users clicked a traditional Google result in 8% of visits when an AI summary appeared, compared with 15% when no AI summary was shown. Seer…
DTC brands often chase branded and lifestyle keywords while the transactional searches that can actually convert are left to competitors. A 2026 analysis of ecommerce SEO mistakes points to weak…
Most brands have no idea what Reddit is saying about them. While they are busy monitoring Twitter mentions and Google alerts, entire threads on Reddit are discussing their products, comparing…
