SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
By Arijit RoulGoogle has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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I’ve been writing SEO content since 2019. I’ve watched the SERPs change over the years. Back then, getting into the featured snippet was a major goal. Then came People Also…
Semrush’s AI Visibility Index, built from more than 126 million real US AI search prompts, suggests established brands often surface in LLM answers through their homepages rather than optimized blog…
The local map pack now sits above organic results for most local searches, which quietly rewired where leads come from in the first place. People who work in local SEO…
Direction requests and clicks are widely discussed behavioral signals in Google’s local ranking system, but Google’s Maps policies prohibit fake engagement and the platform uses machine learning to detect unnatural…
Sites with more than 32,000 referring domains are 3.5x more likely to be cited by ChatGPT than low-authority domains, according to SE Ranking’s study of 129,000 websites and 216,524 pages.…
Digital marketing news and analysis.