SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
By Arijit RoulGoogle has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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Here’s a highly noticeable pattern in SEO these days: Organic traffic goes down. Rankings look fine in the tools, but nothing obvious changes on the back-end. But the clicks? They…
Google has published official guidance on optimizing websites for generative AI features in Search, including AI Overviews and AI Mode. The main message is clear: foundational SEO still matters, while…
Google has been pulling URLs out of its index at unusual rates since April 2026, and a lot of site owners reading Google Search Console now see indexing problems that…
Google Analytics now has a dedicated way to measure traffic from popular AI assistants, including ChatGPT, Gemini and Claude. The update gives marketers a cleaner way to compare AI-driven visits…
Shopify says shoppers coming from AI platforms convert at nearly 50% higher rates than organic search visitors and have 14% higher average order values. The data suggests AI search is…
Digital marketing news and analysis.