SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
By Arijit RoulGoogle has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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OpenAI is adding product feed campaigns for ChatGPT ads, allowing retailers to generate shopping ads automatically from their product catalogs. The move pushes ChatGPT closer to Google Shopping-style performance advertising,…
OpenAI is taking the next step in turning ChatGPT into an advertising platform. The company has started rolling out a beta self-serve Ads Manager that allows US advertisers to sign…
TikTok is no longer positioning itself as just a place where people watch short videos. The company is now openly framing the platform as a place where discovery, consideration and…
Meta is reportedly working on a new AI agent codenamed Hatch, as the company pushes beyond chatbot-style assistants and toward AI tools that can complete tasks more independently for users.…
A new analysis from Cyrus Shepard argues that AI citations are not replacing traditional SEO signals as much as extending them. In a new AI Citation Ranking Factors analysis, Shepard…
Digital marketing news and analysis.