Meta is facing a familiar question again: is Facebook becoming the next aging internet platform, or is the company simply moving beyond the version of social media that made it…
OpenAI is adding product feed campaigns for ChatGPT ads, allowing retailers to generate shopping ads automatically from their product catalogs. The move pushes ChatGPT closer to Google Shopping-style performance advertising,…
OpenAI is taking the next step in turning ChatGPT into an advertising platform. The company has started rolling out a beta self-serve Ads Manager that allows US advertisers to sign…
TikTok is no longer positioning itself as just a place where people watch short videos. The company is now openly framing the platform as a place where discovery, consideration and…
Meta is reportedly working on a new AI agent codenamed Hatch, as the company pushes beyond chatbot-style assistants and toward AI tools that can complete tasks more independently for users.…
A new analysis from Cyrus Shepard argues that AI citations are not replacing traditional SEO signals as much as extending them. In a new AI Citation Ranking Factors analysis, Shepard…
Google appears to be taking another serious step toward native commerce inside Search. A new Buy button has been spotted directly in Google Search product listings, allowing users to begin…
Google is adding new AI-powered bidding and budgeting features to Search and Shopping campaigns, giving advertisers more automation around lead quality, new customer acquisition and budget pacing. The company announced…
Claude is putting fresh pressure on ChatGPT, especially in the areas where AI assistants are becoming most valuable: coding, long workflows, document-heavy work and agent-style tasks. Anthropic released Claude Opus…
Google has ended support for FAQ rich results in Search, closing the final chapter on a feature that was once widely used by publishers, affiliates, ecommerce sites and SEO teams…
