Product-Led SEO author Eli Schwartz has publicly argued that agencies telling clients to skip technical SEO in an AEO world…
Author: Arijit Roul
Arijit Roul
With 17 years of experience in digital marketing and copywriting, Arijit Roul writes about SEO, AI search, PPC, social media, and the latest shifts shaping the digital marketing industry. His work focuses on search updates, marketing strategies, platform changes, and industry trends that continue to shape how modern websites grow, rank, and reach audiences online.
Brands are showing up inside AI-generated answers more often, yet most marketing teams still have no clean way to connect…
The local map pack now sits above organic results for most local searches, which quietly rewired where leads come from…
Direction requests and clicks are widely discussed behavioral signals in Google’s local ranking system, but Google’s Maps policies prohibit fake…
A web designer claimed he analyzed 12,000 business websites with AI and generated personalized cold emails, producing an interested reply…
Google’s first page now regularly pulls from YouTube, Reddit, LinkedIn, Google Business Profile, and review platforms simultaneously, meaning a brand’s…
A Reddit thread reportedly ranked in positions 1 to 3 for high-intent AI app builder keywords, competing with brands such…
Researchers found that AI shopping agents skipped sponsored products across every model they tested. Review volume also changed pricing power,…
Lily Ray, a well-known SEO strategist, shared a Google Sheets formula that rewrites SEO keywords into natural-language AI search queries,…
GEO tools promise visibility scores, prompt tracking and AI search volume estimates, but LLM answers do not behave like traditional…
