Researchers found that AI shopping agents skipped sponsored products across every model they tested. Review volume also changed pricing power,…
Author: Arijit Roul
Arijit Roul
With 17 years of experience in digital marketing and copywriting, Arijit Roul writes about SEO, AI search, PPC, social media, and the latest shifts shaping the digital marketing industry. His work focuses on search updates, marketing strategies, platform changes, and industry trends that continue to shape how modern websites grow, rank, and reach audiences online.
Lily Ray, a well-known SEO strategist, shared a Google Sheets formula that rewrites SEO keywords into natural-language AI search queries,…
GEO tools promise visibility scores, prompt tracking and AI search volume estimates, but LLM answers do not behave like traditional…
A post on X claiming Reddit makes up around 40% of AI citations sparked a wider debate among marketers and…
Paid advertising still offers the fastest measurable results for businesses that need growth now. Many marketers argue that SEO is…
The strongest digital marketing “hacks” being shared right now are not shortcuts. They are better ways to find real customer…
AEO is not replacing SEO, but it is exposing a weakness in how many brands think about visibility. AI systems…
Websites with great search engine rankings don’t always make an appearance when you ask ChatGPT, Perplexity, or Gemini for info.…
A marketer’s question about publishing roughly 999 articles at once set off a sharp conversation among SEO professionals, with many…
Microsoft says malicious download sites are now being surfaced not only through poisoned search results, but also through AI chatbot…
