SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
By Arijit RoulGoogle has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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Local keyword research is not about chasing the biggest search volume. It is about understanding how real people in a specific area search when they are close to needing a…
AI search does not behave like a classic ranked results page. It selects, summarizes and cites sources, often giving third-party pages a larger role than brand-owned content. Share of answer…
Lily Ray, a well-known SEO strategist, shared a Google Sheets formula that rewrites SEO keywords into natural-language AI search queries, accumulating over 25,000 views within hours and triggering sharp debate…
GEO tools promise visibility scores, prompt tracking and AI search volume estimates, but LLM answers do not behave like traditional search rankings. AI-referred traffic is real, but current data suggests…
A viral Reddit thread claims people are starting to sound like ChatGPT in everyday writing and even conversations. The debate shows how AI is not only changing content creation, but…
Digital marketing news and analysis.