SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
By Arijit RoulGoogle has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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View AllKeval Shah, founder of an ecommerce SEO and AEO agency, says a client’s category page fell out of the top spot for a keyword pulling in over 40,000 searches a…
When I started working with a local service provider in Edmonton, Canada, he was having trouble with his GBP. The problem was that he offered a service without a physical…
Most SEOs I know use third-party keyword research tools like Ahrefs and Semrush. They are very good tools, no doubt about it. They show search volume, keyword difficulty, and search…
Reddit sent around 8,000+ visitors to a website in just a single weekend. One post, no ads, and no email list. The traffic came from a community that found the…
AI Mode and AI Overviews are making zero-click search harder to ignore, especially for informational and question-based queries. Sites with stable impressions but falling clicks may be losing traffic to…
Digital marketing news and analysis.