SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
By Arijit RoulGoogle has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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A new academic preprint found that roughly 16% of sources cited by major AI search platforms showed signs of AI-generated content. Microsoft Copilot had the highest rate in the dataset…
Researchers found that AI shopping agents skipped sponsored products across every model they tested. Review volume also changed pricing power, with brands able to raise prices by 19% to 37%…
Neil Patel’s question about AI trust signals exposed how little the SEO industry still knows about AI search visibility. Data suggests branded web mentions may matter far more than backlinks…
Some companies are now creating content for two audiences: people and AI systems. Comparison pages, listicles and brand mentions are becoming part of the race to appear in chatbot recommendations.…
AI search is raising the bar for brand content. Generic pages are easier to summarize, but harder to cite. The brands most likely to appear in AI answers are giving…
Digital marketing news and analysis.