SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
Google has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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View AllGoogle has introduced two new measurement signals, Attributed Branded Searches and Qualified Future Conversions, to help advertisers connect brand exposure with later customer intent. The update shows Google pushing measurement…
Google has updated its Search spam policies to explicitly include attempts to manipulate generative AI responses in Google Search. The change puts tactics such as biased “best-of” listicles, recommendation poisoning…
BEUC and 29 consumer groups have filed complaints against Google, Meta and TikTok, accusing the platforms of failing to remove financial scam ads quickly enough. The case puts ad trust,…
Google is expanding its Direct Offers pilot with AI-generated promotion bundles, local coupons, travel deals and native checkout integrations. The update moves Google closer to a “Buy on Google”-style commerce…
Google is testing new AI-driven ad formats inside AI Mode, including Conversational Discovery ads, AI-powered Shopping ads and Business Agent for Leads. The shift moves Search advertising closer to product…