SEO, PPC, social media and AI search news for digital marketers
Google’s AI-powered local pack is now appearing on up to 13% of mobile queries in Canada, showing different ranking factors than the traditional local pack, with awards and trust signals…
An independent lab shipped a 27B open-weight reasoning model with its full context window, vision tower, and MTP head all intact — capabilities most community fine-tunes silently drop. Under Apache…
Claude skills are reusable instruction files that execute full SEO workflows on command, replacing inconsistent prompt-by-prompt work and slashing the time it takes to audit, brief, and optimize content for…
The SEO Expert Who Lost 3,000 Sites in One Day Says Brand Signals Are Now Google’s Real Currency
By Arijit RoulGoogle has grown sharply less tolerant of scaled and outdated content since December 2025, with even small and low-volume sites now caught in spam updates. Ahrefs’ 2026 AI visibility correlation…
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You opened Google Search Console, saw “Crawled, currently not indexed” next to a page that should be ranking, and started reading guides. Most of them told you the same thing:…
Google says optimizing for AI Overviews and AI Mode is still part of SEO, not a separate AEO or GEO playbook. That may be true inside Google Search, but visibility…
Adthena says it is tracking more than 50,000 daily ChatGPT ad placements across 600+ advertisers, revealing early patterns in how brands are writing ads for conversational search. The data suggests…
Google Business Profiles can surface recent posts from connected social media accounts, giving local businesses another way to appear active inside Search and Maps. The feature makes social content more…
Listicles are becoming more important for AI search because articles like “best SEO tools,” “top PPC agencies,” and “best AI writing platforms” give AI systems a ready-made map of which…
Digital marketing news and analysis.