Google Analytics now has a dedicated way to measure traffic from popular AI assistants, including ChatGPT, Gemini and Claude. The update gives marketers a cleaner way to compare AI-driven visits…
Shopify says shoppers coming from AI platforms convert at nearly 50% higher rates than organic search visitors and have 14% higher average order values. The data suggests AI search is…
Google is urging site owners to make websites easier for AI agents to understand, navigate and use through screenshots, HTML and the accessibility tree. For SEOs, the shift could move…
SEOs and site owners are reporting more pages disappearing from Google’s index or moving into “Crawled – currently not indexed” without clear manual action notices. Google has not confirmed a…
Shopping ads have been spotted at the end of Google AI Mode results in a swipeable carousel on mobile. The format shows how Google may bring familiar Shopping placements into…
Google Marketing Live 2026 will take place on May 20, with AI-powered campaigns, agentic commerce and YouTube performance expected to lead the agenda. The event gives advertisers an early look…
Meta is facing a familiar question again: is Facebook becoming the next aging internet platform, or is the company simply moving beyond the version of social media that made it…
OpenAI is adding product feed campaigns for ChatGPT ads, allowing retailers to generate shopping ads automatically from their product catalogs. The move pushes ChatGPT closer to Google Shopping-style performance advertising,…
OpenAI is taking the next step in turning ChatGPT into an advertising platform. The company has started rolling out a beta self-serve Ads Manager that allows US advertisers to sign…
TikTok is no longer positioning itself as just a place where people watch short videos. The company is now openly framing the platform as a place where discovery, consideration and…
